For more than 30 years, Jupiler and the Red Devils have been bringing Belgians together. Jupiler presents “Believe”, an exclusive behind-the-scenes documentary of the Red Devils heading into EURO 2024.
This campaign for the Red Devils is a celebration, an ode to Belgians, their humour and their fresh mindset. Indeed, as long as together they hold their Jupiler up, nothing will stop them from enjoying real football moments and becoming one. That’s why, Belgians never lose.
The others are 11, we are 11 million. 🤘 Believe!
To celebrate the start of the new season, we created 1 bespoke can design for each club.
Just like Jupiler, the Red Devils are a uniting force that brings Belgians together - that’s why we’ve been proud partners through thick and thin for over 30 years, from missing out on tournament qualification to being ranked the world’s best team. There’s nothing quite like getting together with your friends to support the National Team with a cold Jupiler in hand! Come on Red Devils !
Although Belgium is a small country, we have one of the best football teams in the world. Jupiler believes that the Red Devils will win this World Cup, and wants all Belgians to Believe as well. Together with the best DJs in the world, Dimitri Vegas & Like Mike, we created a track called “Believe” to energize the entire nation.
Jupiler stands together with supporters against racism: that’s why we’ve dedicated all our in-stadium advertising to the racism and discrimination hotline. If you witness an incident, speak up and report it via the Pro League website to guarantee a legally and procedurally correct investigation with guidance for all involved.
Racism has no place in football or society.
Belgian football and Jupiler have gone hand in hand ever since we started sponsoring the First Division back in the 1993-94 season. We know just how much football means to Belgians and just how much they love our beer. Jupiler and Belgian fans have made countless great memories together, with many more still to come.