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Cars can get a second life. Humans can’t

When driving, drink 0.0%

1 in 3 Belgians still drive under the influence of alcohol.* To initiate change, Jupiler created an unusual glass using shattered windows from alcohol-related car accidents. 


*Survey conducted by Jupiler | BE | 27 - 30 Jan 2023 | n=301 | 18 - 65 | consumers of alcohol

First reactions
in bars
Served with an
impactful reminder
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The glass that started conversations about drinking and driving.

An unusual
Made from a
shattered window
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This is how glassblower Frederik Rombachs transformed the shards of a car crash into something new.

Free Jupiler 0,0%

The promotion has ended for now. Thanks to all participating bars: Archipel, Café Lava, Le Pavillon, L’Ecuyer, Bar 77, Le Boulvard, Franc’Off, and many others.

If you are interested in participating with your bar, send us an email and we will get in touch.