Glass
Cars can get a second life. Humans can’t

When driving, drink 0.0%

1 in 3 Belgians still drive under the influence of alcohol.* To initiate change, Jupiler created an unusual glass using shattered windows from alcohol-related car accidents. 

 

*Survey conducted by Jupiler | BE | 27 - 30 Jan 2023 | n=301 | 18 - 65 | consumers of alcohol

First reactions
in bars
Served with an
impactful reminder

The glass that started conversations about drinking and driving.

An unusual
glass
Made from a
shattered window

This is how glassblower Frederik Rombachs transformed the shards of a car crash into something new.