Cars can get a second life. Humans can’t

When driving, drink 0.0%

1 in 3 Belgians still drive under the influence of alcohol.* To initiate change, Jupiler created an unusual glass using shattered windows from alcohol-related car accidents.  


*Survey conducted by Jupiler | BE | 27 - 30 Jan 2023 | n=301 | 18 - 65 | consumers of alcohol

Enjoy Jupiler Responsibly

At Jupiler, we’re committed to championing the responsible consumption of alcohol.

It is our ambition to ensure that every experience with beer is positive. Through our Global Smart Drinking Goals, launched in 2015, we strive to reduce harmful alcohol consumption and promote a culture of smart drinking worldwide.